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Crakmedia Blog

Fueling growth through modern performance management

A global leader in performance marketing, Crakmedia prides itself on pushing boundaries, not just in web development and traffic monetization but also in creating an employee-first culture.

Crakmedia has always had a knack for growth. Since its founding in 2006, the marketing firm has made its mark as an up-and-coming industry leader. Today it has grown into a passionate team of 200 employees located in offices in Quebec City and Montreal — and its digital ads are viewed over 1.5 billion times daily across 150 countries.

But Crakmedia’s success story isn’t just about growing numbers — it’s also about building an inclusive, growth-centric culture that makes its high performance possible.

By emphasizing alignment and goal setting, and leveraging employee-centric SaaS tools like Betterworks, Officevibe, and more, Crakmedia has created something remarkable: a vibrant company culture that more than tripled in size from 2018 to 2023.

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"If you put the right processes and systems in place and focus on people, they provide the foundation for growth. Our HR is really focused on employee satisfaction", quote by Olivier Bouchard, chief operating officer, about Betterworks

About Betterworks

Founded in 2013, Betterworks is the pioneer in intelligent performance management solutions that help workforces and organizations achieve their highest potential. Betterworks reimagines performance management for all with an enterprise-ready platform that fosters greater manager effectiveness and employee performance, leading to higher satisfaction and retention and better business outcomes. It combines generative AI and data analytics that enable organizations to make smart, data-based decisions with a comprehensive solution that incorporates  conversations, check-ins, feedback, employee engagement, and recognition — all accessible in the applications employees use daily. Employees who use Betterworks are proven more engaged and satisfied in their roles, which is why industry leaders like Colgate-Palmolive, Intuit, Udemy, Freddie Mac, Kroger, Vertiv, and of course, Crakmedia, rely on Betterworks to manage and enable excellent performance. Betterworks is backed by Kleiner Perkins, Emergence Capital, and John Doerr.

"At Crakmedia, we focus on emplyees to fuel growth", quote by Olivier Bouchard, COO
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