Back to list

Media Articles

Crakmedia receives People Award at Empower HR Summit

QUEBEC CITY, CANADA, MARCH 14, 2024 – Crakmedia recently had the honor of receiving the People Award at the Empower HR Summit held virtually on March 14, 2024. This award is given to a company that has successfully implemented a strong corporate culture focused on people, their well-being, and professional development in order to create an environment that fosters learning, recognition, and engagement.

The Empower HR Summit is organized annually by Betterworks, developers of the SaaS performance management product of the same name. Their solution empowers thousands of companies, including Crakmedia, to manage all corporate objectives, track progress and encourage regular conversations between employees and their managers.

Crakmedia is proud to receive this recognition for its efforts in a series of human resources, professional development and communications initiatives that have fueled the development of a distinctive and attractive corporate culture. The positive impacts are numerous, including:

  • A drop in the voluntary turnover rate, from a peak of 34% in 2019 to just 7% at the start of 2024
  • 60% shorter average time to hire
  • An average hiring rate of 8.2 out of 10, up 14% compared to 2019

This is not the first time the company has received honors for its HR practices, having been a finalist at the Fidéides 2022 for Best HR Practices, a finalist at the Gala RH 2023 for SME of the Year and a finalist at the Mercuriades 2023 for Training and Workforce Development.

To find out more about Crakmedia’s organizational culture, read the case study published by Betterworks in January 2024:


About Crakmedia

A world leader in web marketing, performance marketing, web development, and traffic monetization, Crakmedia is an international company based in Quebec City. Its fields of activity include digital content design, campaign personalization, website and data analysis, brand management, search engine optimization, media buying, advertising brokerage, web development, and the creation of innovative technologies. For more information:


Caroline Perron

This site is registered on as a development site. Switch to a production site key to remove this banner.